Founded over 30 years ago by Joyce Keelan to inspire creative play, Great Pretenders is an award-winning lifestyle brand that designs and manufactures premium toys, jewellery, and dress-up accessories. The brand believes that pretend play is vital for developing a child's communication, imagination, and emotional expression, which is why they actively prioritize inclusive designs that accommodate all children. Offering exceptional value, their high-quality costumes feature flexible sizing, machine-washable fabrics, and fun reversible styles built to be passed down for generations. Above all, safety is paramount; an in-house team at Creative Education of Canada rigorously tests every single component—from fabrics to fasteners—to ensure they meet the highest safety standards.
